Narrative & content strategy
Shaping the story your apostolate tells across channels, so it speaks to real interior friction rather than generic inspiration.
Media & Formation Strategy · For Organizations & Apostolates
Content that forms hearts —
not just captures clicks.
Catholic apostolates and faith-tech platforms don't need more content. They need content that meets people in their real emotional friction and draws them toward prayer. I help mission-driven teams architect digital experiences, podcasts, and narratives that form souls at depth — combining over a decade of marketing craft with genuine theological and psychological literacy.
Your audience has tried the tools.
They're still quietly aching.
Most faith media stops at the surface — a tip, a verse, a moment of inspiration that fades. The people you're trying to reach have consumed all of it and still feel unmet. Formation that lasts has to speak to the actual human friction underneath, and point past the symptom to the root. That is the work I help you build.
How I help
Fractional and project-based engagements for teams that want a strategic partner fluent in both digital craft and Catholic formation.
Formation UX & journeys
Designing the digital experience — app flows, onboarding, content sequencing — that moves a person from first touch toward genuine prayer and formation.
Podcast & audio
Concepting, structuring, and producing audio that holds attention and forms hearts, drawing on years of production experience.
Content & UX audits
Assessing where your existing media and product lose people, and where the emotional and spiritual through-line breaks down.
Brand & message architecture
Clarifying who you serve, the ache you meet, and the language that makes your mission unmistakable.
Team advisory
Ongoing fractional partnership for marketing and content teams that want depth on tap, not another surface-level agency.
Every engagement is grounded in the same conviction: healing and formation happen at the root, with God — and the content should serve that, never distract from it.
Why me
Two disciplines most people keep separate
Over a decade of marketing and digital leadershipFormer Head of Marketing at venture-backed SaaS brands, digital agency founder, and non-profit director. Deep experience in brand architecture, media strategy, podcast production, and designing user journeys.
Master's in Counseling Psychology Candidate (Seminary Formation)Graduate seminary training integrating psychological insight with the Catholic spiritual tradition, so the content and media engines I help architect speak directly to real human pain.
ICF-certified coach (PCC) and 2,000+ sessionsOver 2,000 hours of 1:1 coaching and accompaniment, giving me a working knowledge of the exact emotional and spiritual friction your audience carries.
We're a good fit if…
- You lead a Catholic apostolate, media organization, or faith-tech platform, and want digital content, podcasts, or UX journeys that drive deep, long-term spiritual formation.
- You want to move past inspirational noise and build products or content frameworks that foster authentic interior transformation.
- You want a strategic partner who understands both high-level digital marketing frameworks and authentic Catholic theology.
- You value psychological empathy as a tool to meet your audience in their real emotional friction.
- You are not looking for quick, surface-level marketing hacks, viral clickbait, or generic content that ignores the deep spiritual needs of your audience.
Frequently asked questions
What does a strategic advisory engagement cover?
Media architecture, brand and narrative strategy, and the design of user formation journeys for Catholic apostolates, media organizations, and mission-driven teams. Engagements are fractional or project-based.
Is your work explicitly Catholic?
Yes. Faith is the foundational lens through which I view human formation, media, and healing. I integrate the Catholic spiritual tradition with insights from clinical psychology, so the content you build distinguishes true discernment from anxiety, and sacrificial love from self-abandonment.
What are your credentials?
Over a decade of marketing and media leadership, a Master's in Counseling Psychology Candidate from a seminary, and an ICF-certified coach (PCC) credential with over 2,000 sessions. I am not a licensed mental health provider. Advisory work is strategy and formation, not clinical care.
How do I start a project?
Because I prioritize depth and high-touch presence, availability is strictly limited. Reach out through the section below outlining what you're building, and we'll schedule an initial alignment call.
Do you work internationally?
Yes. All advisory sessions and narrative audits are conducted virtually via video, across global time zones.
Let's build formation that lasts.
If you're carrying a media or content challenge and want a partner who holds both craft and depth, let's talk about whether a fractional or project engagement is the right fit.
Start the conversation